Towards the Circular Economy: Opportunities for the consumer goods sector


Ellen MacArthur Foundation
Publication year:

The Foundation has turned its focus to ‘fast-moving’ consumer goods, products that typically have a lower unit cost, are bought more often, and have a much shorter service life than durable goods. Fast-moving consumer goods currently account for 35 per cent of material inputs into the economy, a significant part of total consumer spending on tangible goods, and 75 per cent of municipal waste. Importantly, the consumer goods sector absorbs more than 90 per cent of our agricultural output—possibly our most embattled resource in the future. If we are to move to a circular economy, it is therefore crucial to test how it applies to the consumer goods sector

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